Why MNOs haven’t seen much success reselling traditional SaaS offerings - and what to do about it
November 2019
After offering unlimited voice and data packages, MNOs (Mobile Network Operators) are left with very few differentiators to offer their clients, besides price and coverage; with the latter becoming more and more uniform across all of the players in most developed markets. This has led to a search for other distinctive advantages – like first-class support to justify premium prices, or new services to add to the traditional telecom portfolio in order to gain an additional role – integrated service providers for B2B customers.